Guillaume Jobard, founder and president of JOBARD Groupe.
A demanding perspective on exceptional automobiles, racing and sim racing — built to last.

Where I come from
I am Guillaume Jobard. Automobiles and motorsport have been with me all my life — first as a spectator, then as a sim racing driver, as a restorer of carefully chosen project cars, and as the organiser of a community that shares this level of expectation. JOBARD Groupe is the logical continuation of that journey: taking what was scattered between personal passion, content creation and the mechanical workshop, and organising it under a single name.
- Spectator
- Sim racing driver
- Restorer of carefully chosen project cars
- Organiser of a community
- Founder of JOBARD Groupe2026
Why this project
At some point, I stopped spreading this passion across anonymous channels and brought it together under one signature. JOBARD Groupe was born from that decision: to carry a clear point of view on exceptional automobiles, racing and sim racing — demanding, understated, durable — rather than chasing passing trends or the algorithm. I would rather build a transmissible asset than fleeting notoriety.
The JOBARD method
JOBARD Groupe works without haste. Every deliverable — video, setup, event, sponsorship file — is tested, documented and signed. No discounted products, no overpromising, no strategy that runs out of breath after three months. The pace is that of a workshop that takes the time to do things properly, and communicates what it does — no more, no less.
Every deliverable is
- Tested
- Documented
- Signed
What we refuse
- No discounted products
- No overpromising
- No strategy that runs out of breath after three months
Seven stages, from structured passion to a European reference.
- 2024
Origins
Passion finds its shape. First video productions, first communities.
- 2025
Structuring
The decision to build a Group. First internal deliverables.
- Founding year2026
Foundation
SASU and Association incorporated. Charter v1.1, trademarks filed. Academy Series on track, Real Estate division under way.
- 2027
Consolidation
Premium Academy, first hire, structured B2B. First real-estate asset committed.
- 2028
The house
First dedicated premises: film studio, coaching room, demo simulator.
- 2029
Pro racing
Racing sporting direction, secured sponsorship. JOBARD Invest opens.
- European horizon2030
Expansion
Established French-speaking reference. Switzerland, Belgium, Luxembourg.
By 2030, to become a reference in exceptional automobiles.
Four pillars — Performance, Community, Innovation, Autonomy — and five complementary operating subsidiaries. JOBARD Auto carries restoration, preparation and events. JOBARD Racing brings together real-world competition and sim racing. JOBARD Studio structures content and technology. JOBARD Immo and JOBARD Invest will deploy specialised real estate and wealth management.
With a selective European expansion — Switzerland, Belgium, Luxembourg — where rigour and a sense of community are recognised as values.
A business enquiry?
Partnership, sponsorship, press, B2B — I reply personally within 48 business hours.

